Of all of the meal supply providers obtainable in 2021, Blue Apron has been at it the longest and so that you may assume it’d have discovered a exact system by now. Quite the opposite, Blue Apron appears to be fidgeting with the unique idea as a lot as anybody, providing curated wine pairings, a sprawling market of kitchen instruments and cookware and persistently launching model partnerships with the likes of WW (Weight Watchers) and limited-time choices resembling this 12 months’s Tremendous Bowl menu of watch celebration meal kits.

The stressed Gemini in me loves all the brand new wrinkles, add-ons and partnerships that Blue Apron churns out, and it helps to maintain the stalwart meal equipment model from feeling stale, even when not all the activations are complete winners. Just lately, I jumped on the probability to evaluate the most recent iteration of Blue Apron to whip up this present evaluate of the traditional meal equipment firm. 


  • Good stability of consolation meals with attention-grabbing recipes impressed by world delicacies.
  • Produce and different components had been contemporary.
  • Enjoyable particular choices like wine pairings and a Tremendous Bowl unfold.
  • Inexpensive for what you get, particularly for those who order meals for 4.

Do not Like

  • Recipes had been hit or miss, and a few had been downright dangerous.
  • Extra single-use plastic than another manufacturers.
  • Would not permit for a lot customization.

Editor’s be aware: I attempted Blue Apron again round 2015 however for private use and never for the needs of reviewing the service. I had a constructive expertise then, however learn on to search out out what I considered Blue Apron’s meal equipment supply in 2021.

Learn extra: Greatest wholesome meal supply providers for 2021

How Blue Apron works

When you’ve used any meal equipment service, Blue Apron operates fairly equally to most others within the class — a class it kicked off, I would add. You will begin by plugging in your e mail after which select a plan. Blue Apron meal plans are easy and simple: You possibly can select meals for 2 or 4 folks and both two, three or 4 recipes per week. Meals get cheaper the extra you order. 

You possibly can solely log dietary preferences resembling vegetarian or wellness however provided that you are ordering meals for 2. The four-portion or family-size meal plan isn’t as accommodating to particular diets but it surely’s considerably cheaper.

Blue Apron

Meal kits embody every part you want to make dinner (apart from salt, pepper and cooking oil) and are then delivered on a day of your selecting, aside from Sunday. Keep in mind, this can be a subscription so for those who do not pause or cancel, meals will come each week and you will be charged for them. When you do not choose the recipes manually by means of the web site or app, Blue Apron will select meals for you based mostly in your preliminary plan. 

Blue Apron pricing

Recipes per week Meals for 2 Meals for 4
2 $10 (plus $8 transport) $9
3 $10 $8
4 $10 $7.49
*Worth per serving *Worth per serving

Selecting meals with Blue Apron

There are roughly 12 meal kits to select from per week if you choose the Signature Meal Plan which encompasses all recipes. Of these 12, one or two is labeled a premium meal and contains a higher-end minimize of steak or seafood and can incur an added price. Roughly three of the 12 meals are plant-based so for those who select the Vegetarian Plan, these might be your choices. 4 or 5 of the 12 meals fall underneath the Wellness class.

What Blue Apron meals are like

Most Blue Apron meals are pretty wholesome with lean proteins, contemporary greens and wholesome grains. If you wish to splurge a bit, there’s at all times a pasta dish or two together with consolation meals resembling meatloaf with mashed potatoes or French bread pizza.

Blue Apron makes use of some attention-grabbing components and aspect dishes that you just won’t discover with different meal equipment providers. Photogenic Romanesco broccoli is paired with tofu Banh Mi sandwiches, as an illustration, or a pan-seared steak dish is served with crispy gnocchi as a substitute of been-there-done-that mashed potatoes. 

The Blue Apron culinary workforce takes some probabilities with spices and sauces too. Whereas lots of the flavors and dishes might be acquainted, you may doubtless run into some you have by no means seen or tasted earlier than too. For me, that is half the enjoyable of meal kits however for much less adventurous eaters it won’t be so pleasing. When you fall in that class I might recommend HelloFresh or Residence Chef.


All of the makings for cauliflower shawarma; one among Blue Apron’s hearty plant-based recipes.

David Watsky/CNET

How simple are Blue Apron meals to arrange?

Blue Apron meals are principally simple to arrange and do not require any fancy cooking coaching or extended kitchen expertise. Some extra concerned recipes take as much as 45 minutes however most are between 25 and 35 minutes from begin to end. 

I additionally examined Blue Apron’s Tremendous Bowl meal equipment recipes which had been meant for a gaggle and so a few of these took a bit longer such because the rooster bacon ranch flatbread pizza. Others from the Tremendous Bowl unfold, together with the spinach and artichoke dip and steak lettuce wraps, took lower than 25 minutes to whip up.

Blue Apron Market

Blue Apron not too long ago added a market of cooking provides — principally cookware, devices and equipment — together with some proprietary spice blends. Costs from the market are pretty cheap. And sure, you should purchase a Blue Apron blue apron

I may need appreciated the market higher if it had extra useful grocery objects or pantry staples like Sunbasket’s which I might discovered handy for including on to weekly orders, particularly throughout these busy occasions or, you already know, a world pandemic.

Learn extraThe very best wine membership for 2021

Blue Apron wine pairings

For an additional $66 a month (consists of transport), you possibly can rating six bottles of wine which can be chosen to pair together with your particular recipes. You possibly can choose purple, white or a mixture of each relying in your present preferences. I’ve but to attempt Blue Apron’s wine picks.


Blue Apron

The Blue Apron recipes I cooked and the way they went

I attempted six Blue Apron recipes in complete. Three had been from the Signature Meal plan and three had been from Blue Apron’s particular Tremendous Bowl menu launched in late January of this 12 months. The latter was meant to feed a small group of soccer followers so the parts had been bigger than regular. 

My Blue Apron field arrived undamaged with every part neatly packaged. Produce, fish, meats and different components all appeared very contemporary — which isn’t at all times the case. I did discover lots of plastic (extra on this later) however that’s to be considerably anticipated with meal kits. The recipe playing cards all squared with the components included in my field. The Tremendous Bowl recipes included some added data from the beer cosponsor Stella Artois. Apart from that, every part appeared appropriately and I used to be able to get the cooking underway. 

This is how every meal went.

Tremendous Bowl recipes

Hen, bacon and ranch pizza: This recipe took a bit longer to arrange because you needed to cook dinner the rooster and bacon first, assemble the pizza and cook dinner it once more, but it surely was price it. The consequence was like one thing you’d get at a gastropub or upscale sports activities bar. Excellent game-day meals.


A really tasty rooster bacon and ranch flatbread pizza.

David Watsky/CNET

Spinach and artichoke dip with pita bread: I am a sucker for “spin dip” and this model delivered, plus it was easy to make, creamy and tangy with a pleasant stability of components. I appreciated that I might add salt to style as a result of typically premade or restaurant dips are too salty for me.

Chorizo quesadillas: One other crowd favourite, however actually not WW-approved. I appreciated this game-day dish, though it was a tad greasy and heavy in the long run. 


Chorizo quesadilla with cilantro bitter cream.

David Watsky/CNET

Signature recipes

Shawarma cauliflower grain bowls: I appreciated this recipe. Any time a recipe could make me overlook I am consuming one thing wholesome, I name it an enormous success and that is what occurred right here. It did take a stable 35 minutes to arrange, however the parts had been plentiful.


David Watsky/CNET

Gochujang steak lettuce cups: This one was additionally very tasty and straightforward as heck. The steak was tender and the Gochujang (a candy and spicy Korean barbecue sauce) was a complete smash hit. It took lower than 20 minutes from begin to end.

Pan-seared scallops with caper butter, pickled peppers and contemporary orange salsa (premium meal): If this recipe seems like a chaotic mess of competing flavors all jousting for dominance, that is as a result of it was. It is a clear-cut instance of one among Blue Apron’s large swings but it surely was an enormous swing and a miss for me. On the intense aspect, the scallops had been contemporary. On the flip aspect, I ruined contemporary scallops.


Particular abilities embody searing scallops. 

David Watsky/CNET


David Watsky/CNET

Blue Apron help supplies 

I discovered Blue Apron’s recipes to be a number of the finest. They’re clear, concise and straightforward to observe, with footage and an intuitive structure. There’s some good background on the components too. When you’re following the WW integration, you possibly can scan the barcode on every recipe to log factors. All recipes can be found on-line as nicely. 

You are able to do absolutely anything you want by means of the Blue Apron app, together with change and cancel orders, monitor shipments and log these WW factors to remain on monitor. 

What makes Blue Apron completely different from different meal equipment providers?

Blue Apron has probably the most happening of any meal equipment providers I attempted. It has a market of cooking instruments, wine pairing choices and limited-run menu choices such because the inventive Tremendous Bowl equipment. The recipes themselves aren’t particularly distinctive compared with different meal supply providers however Blue Apron most likely takes extra probabilities with distinctive recipes and daring flavors than the common meal equipment firm.

Who Blue Apron is nice for

Blue Apron meal kits are nice for households because the worth per serving drops underneath $7.50 a portion for those who select 4 recipes for 4. With a WW integration constructed into the menus and app, it is a sensible choice for somebody following that plan (however not for many different diets).

Who Blue Apron isn’t so good for?

With solely three plant-based meals per week, I might not suggest Blue Apron for vegans or vegetarians. There additionally is not lots of modification to be achieved inside recipes or a lot catering to diets, so somebody on a strict one like keto or paleo may need points with Blue Apron. For a similar cause, I might say this is not meal equipment service for choosy eaters.

There are different meal equipment corporations resembling Inexperienced Chef, Sunbasket and Residence Chef, which service these area of interest diets and consuming habits significantly better

How a lot Blue Apron meal kits price

When you’re a pair on the lookout for two, three or 4 recipes per week, Blue Apron meals break all the way down to $10 a serving. When you select two or three recipes Blue Apron will cowl the transport. In any other case, it is $8 a field.

Select recipes for 4 folks and the value per serving begins at $9 a serving for 2 meal kits. Order 4 meal kits for 4 folks and it will be simply $7.50 a serving with free transport. 

Packaging and environmental friendliness 

Regardless of its a few years within the enterprise, Blue Apron nonetheless has as a lot or extra single-use plastic than some other meal supply service I’ve tried. As a result of a number of the recipes are intricate, it means a number of completely different components — like an oz. of oil or sprint of seasoning — and most require their very own small plastic bag or jar. On the plus aspect, all of Blue Apron’s cooler packing containers and ice packs are recyclable or may very well be disposed of safely down the drain.


David Watsky/CNET

Altering, skipping or canceling your Blue Apron meal kits

Between the web site interface and cell app, Blue Apron spoon makes it simple to skip weeks, change out recipes or pause your subscription. Any modifications have to be made six days earlier than the following supply date.

The ultimate verdict

Blue Apron circa 2021 was a combined bag. I appreciated the vast majority of the recipes I made, although I wasn’t over the moon for a lot of of them. The scallops particularly had been as jumbled a meal equipment recipe as I’ve encountered. (To do that to contemporary scallops was nothing in need of heartbreaking.) 

Within the professional column, Blue Apron gives a number of the most refined recipes you may get at a budget-friendly worth. Exterior of premium meals, probably the most you may pay is $10 a serving and for those who order sufficient servings for a household of 4, it is even much less. There are cheaper meal equipment providers on the market, like Residence Chef and EveryPlate, however neither have recipes as attention-grabbing or refined as Blue Apron. The recipes are considerably restricted, however they are a good mixture of wholesome fare, distinctive recipes that includes attention-grabbing spices and sauces together with loads of consolation classics too. 

The spotlight for me in my testing was truly Blue Apron’s Tremendous Bowl menu which featured easy-to-assemble meal kits that each one actually hit the mark. If I had been internet hosting an enormous sport watch celebration, I might undoubtedly spring for Blue Apron’s $100 field of preportioned game-day recipes and let everybody else combat it out on the grocery store. Blue Apron commonly launches particular vacation packing containers for the Fourth of July, Thanksgiving and different large meals holidays so preserve a watch out for the following one. Typically, you do not should be a subscriber to get them organized.

The data contained on this article is for instructional and informational functions solely and isn’t meant as well being or medical recommendation. At all times seek the advice of a doctor or different certified well being supplier relating to any questions you might have a few medical situation or well being targets.


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