• Inexperienced Chef is the primary UK recipe field to supply a totally keto meal choice, along with 4 different diets: decrease carb, balanced, vegan, and vegetarian
  • Prospects can have full flexibility to combine and match recipes from completely different meal preferences, so mealtimes are at all times stuffed with selection and inspiration, and wholesome consuming is enjoyable 
  • The  newest analysis reveals that over half (54%*) of Brits discover it onerous stick with wholesome consuming habits attributable to boredom and it being a chore
  • This new recipe field focuses on sustainability, having dedicated to offsetting 100% of its in-box plastic and direct carbon emissions, in addition to minimising meals waste through pre-portioned components 
  • Inexperienced Chef is partnering with Strictly star Oti Mabuse, who can be providing her personal suggestions, tips and private insights on protecting to a wholesome life-style 

LONDON, April 27, 2021 /PRNewswire/ — At this time Inexperienced Chef is launching the UK’s first keto recipe field, with the objective of placing inspiration and delight on the coronary heart of wholesome consuming. A subscription service that is designed to suit flexibly to your life-style, it should supply 5 weight loss program plans and chef-created, nutritionist-approved recipes that change week to week. Merely choose the meals you want and Inexperienced Chef will ship every part you want, straight to your door. 

The launch comes at a time when 45% of Brits reveal they wrestle to stay to wholesome consuming plans for greater than 2 weeks, attributable to lack of motivation (38%), lack of inspiration (25%), and it merely being no enjoyable (20%). Unsurprisingly, the previous yr has made sticking to wholesome life tougher for practically half (48%) of Brits.*

Inexperienced Chef is the primary recipe field within the UK to supply a keto meal choice, and likewise consists of decrease carb, vegan, vegetarian and balanced recipes for purchasers to select from. All of Inexperienced Chef’s recipes are created by a crew of skilled cooks and registered nutritionists with a giant give attention to flavour, high quality components and selection to create inspiration for each dish. 

With over a 3rd (36%) of Brits saying that numerous selection is the important thing to creating wholesome consuming enjoyable, Inexperienced Chef’s vary of recipes helps folks uncover new components and dishes whereas supporting long-term wholesome consuming selections. With pre-portioned components offering simply the correct quantity wanted for recipes, it is simpler to chop again on any leftovers and minimise meals waste at house whereas not losing time or cash.

Inexperienced Chef has made clear commitments to folks and the planet. From launch, it should observe all direct CO2 emissions and in-box plastics, and can offset them by investing in a variety of inexperienced initiatives.

Individuals trying to supercharge their wholesome consuming can get began with Inexperienced Chef in a couple of straightforward steps:

  • Discover inspiration by checking out our recipes right here
  • Choose a meal choice: select between  keto, decrease carb, balanced,  vegan & vegetarian (don’t be concerned, you possibly can nonetheless strive recipes from all choices!)
  • Choose the variety of meals per week and field dimension (2 or 4 folks)
  • Take pleasure in 17 or extra thrilling meals to select from every week

Head chef and nutritionist, Anna Tebbs, stated: “Our analysis exhibits that folks need methods to make wholesome consuming easy, enjoyable and reasonable for the long run. To us, meaning satisfying dishes stuffed with flavour, color and crunch, and offering the variability and inspiration folks want to succeed in their objectives, no matter they could be. 

“Inexperienced Chef is all about abundance and selection, not restriction. Lengthy-lasting wholesome consuming, not fad diets or fast fixes. Stability and accessibility, not restriction. So, no matter your life-style or dietary preferences, we’re hoping to supply the inspiration and culinary know-how to present folks what they’re after, and make wholesome consuming as easy and attractive as potential. We would like each recipe to be one thing our prospects are usually not solely excited to eat, but in addition proud to have cooked.” 

Inexperienced Chef has additionally partnered with Strictly Come Dancing star Oti Mabuse, working intently along with her to supply wholesome life-style suggestions and tips. 

Go to the Inexperienced Chef web site at www.greenchef.co.uk to seek out out extra, with meals ranging from simply £4.70 per portion.

Notes to editors

*The analysis was performed by Sapio Analysis amongst 3,002 customers who’ve tried to guide a more healthy life-style up to now yr. The interviews had been performed on-line in March 2021 utilizing an electronic mail invitation and on-line survey. 

The way it works: 

Prospects can order with Inexperienced Chef by way of the web site and app, with weekly supply slots accessible on Saturdays, Sundays, Mondays and Tuesdays. As soon as prospects have arrange their account, managing the subscription is straightforward. Inexperienced Chef operates a versatile subscription mannequin which permits prospects to pause, skip or cancel their account at any time. Meals begin from simply £4.70 per portion.

Field dimension


2 folks x 3 meals


2 folks x 4 meals


4 folks x 3 meals


4 folks x 4 meals


About Inexperienced Chef:

Inexperienced Chef is the brand new recipe field for wholesome consuming. It affords 5 dietary preferences and a large alternative of recipes which can be tasty, straightforward to prepare dinner and assured to suit inside completely different dietary life. Their crew of skilled cooks and registered nutritionists create 17 weekly recipes, making it straightforward to observe specialist diets like keto and vegan with out compromising on flavour and style. Inexperienced Chef places an emphasis on high-quality, responsibly-sourced components, making it straightforward for purchasers to observe a plan that matches with their objectives. Inexperienced Chef is dedicated to sustainability and offsetting 100% of its in-box plastic and direct carbon emissions. Based in Boulder, Colorado in 2014, Inexperienced Chef is a part of the HelloFresh Group and launched within the UK in 2021. 

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SOURCE Inexperienced Chef


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