Meals firm Rebellyous Meals simply introduced an enlargement of its vegan hen merchandise that features 200 Safeway shops within the Pacific Northwest. The plant-based Seattle startup launched its one-pound packs of Rebellyous Plant-Based mostly Nuggets within the retail market final yr. The worth has remained constant, although the product choices and retail places have considerably expanded. 

A Give attention to affordability

Previous to launching its inaugural vegan nugget, Rebellyous raised over $1 million because of key traders corresponding to Saudi Prince Khaled bin Alwaleed. In April 2020, it secured one other $6 million to develop and produce two new merchandise—Rebellyous hen tenders and patties. Launched by a former Boeing engineer and Good Meals Institute alumna Christie Lagally, the corporate is decided to create not solely great-tasting meat alternate options, however meat alternate options which can be reasonably priced and accessible. All merchandise retail for $5.99 per package deal—aside from Alaska the place the value jumps to $6.49. Lagally’s objective is to additional broaden Rebellyous’ merchandise to supermarkets nationwide. 

Rooster is having a second

Doubtlessly spurred on by the rise of the recent hen and hen sandwich developments, plant-based hen merchandise are hitting the cabinets like by no means earlier than. Corporations corresponding to NUGGS, Candy Earth, Incogmeato, and even Goal’s Good & Collect model have launched new vegan hen merchandise within the types of nuggets, tenders, and strips. Rooster-specific vegan eating places have additionally hit their stride, popping up in California (Wolfie’s), Texas (Undertaking Pollo), and Oklahoma (The Beet Field), simply to call a number of. Whereas vegan burgers aren’t going wherever, vegan hen is quickly interesting to shopper appetites each on the retailer and when eating out. 

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