One factor that saved most of us from drowning in boredom in the course of the lockdowns was on-line content material. OTT platforms, social media websites comparable to YouTube, Fb, Snapchat, Instagram, and so on. turned our chief modes of leisure. It additionally gave thousands and thousands of individuals an opportunity to turn into content material creators and showcase their expertise.

Across the identical time, Kolkata-born and US based mostly Mish Sen gave up her full-time consulting job in March 2020 and have become a meals instagrammer. Since then, she has been wowing individuals along with her easy Indian recipes. Mish tells us, @eatswithmish, her Instagram meals web page was launched in the course of the lockdown to assist these individuals who had been struggling to get their favorite dishes amidst the COVID-19 outbreak.

Mish focuses on wholesome variations of all our favorite Indian dishes with some treats and indulgences thrown in for good measure. She believes that meals ought to be delectable but in addition nutritious, serving to us to nurture our our bodies and minds in an optimum method. On this wholesome (or more healthy) manner of consuming, there may be room for treats with out drowning in guilt. In any case, life is all about stability and one shouldn’t take a look at meals as merely good or dangerous however when it comes to the alternatives that we make which convey us pleasure and improve our well being and longevity. 

Her mission is to assist individuals to prepare dinner Indian meals in a more healthy manner. Meals which is straightforward, environment friendly and scrumptious besides! Her web page sums all of it up through its tagline—Tasty. Wholesome. Straightforward.

Mish is one amongst a plethora of bloggers and content material creators who’re tasting success with their content material and he or she plans to take it to the subsequent stage with the addition of on-line cookbooks and programs. In an unique interview with SME Futures, Mish opens up on her love for meals and the journey of changing into a web based creator.

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Inform us one thing about your self. How will you describe your self? 

Born and raised in Calcutta (now Kolkata), I discovered to understand meals from an early age. In my household, cooking was the whole lot. Once I was a baby, I’d stand within the kitchen and watch my grandmother whip collectively probably the most unbelievable gourmand dishes, all with out fancy tools and all from reminiscence referring to no cookbook or notes at any time. Once I was in faculty, I began to be taught the culinary arts in earnest, finding out underneath my grandmother. 

Coming to the US to attend graduate college, I missed my favorite dishes from again residence, so I began endeavor these cooking adventures within the restricted time that I had accessible. Earlier than lengthy, I turned assured sufficient to host dinner events in addition to tweak a number of recipes to my style and was met with success. Since 2018, I’ve been an Indian cooking guide at my local people schooling centre providing my perception and mentorship to native residents.

I’m an English teacher-turned digital marketer-turned meals blogger! And I truly use each my instructing and digital advertising abilities for my meals weblog, they usually assist me rather a lot! In any case these years, I really feel assured sufficient to show others in regards to the joys of Indian cooking by way of my meals weblog, specializing in dishes which might be easy, simple, and quick. I consider cooking as one thing that everybody ought to have the ability to be taught and luxuriate in. I understand how busy life can get, and I perceive that on the finish of the day, it’s about creating one thing scrumptious to eat!

On my social media handles (@EatswithMish) and my weblog, you will see the recipes that I really like most. A significant foodie, I’ve drawn inspiration from my mom’s and grandmother’s culinary sensibilities, emphasizing on wholesome variations of all our favorite Indian dishes with some treats and indulgences thrown in for good measure.

Your profile shows straightforward Indian recipes, and in a brief span you could have gained round 27K followers, how do you’re feeling? Are you going to discover different cuisines? 

I really feel nice! It has been an unbelievable journey up to now and it’s a great feeling to see that so many individuals truly discover my content material priceless sufficient to need to see extra of it. I typically throw in dishes from different cuisines, like Continental, American, Chinese language or Thai however my core content material will all the time concentrate on Indian meals.

How does a typical day unfold for you as a meals blogger?

It varies a bit from daily however on a mean day my mornings start with answering DMs and replying to feedback from my followers, then participating with different content material creators’ posts. I then submit my content material for the day.

Subsequent, I’ll begin getting ready both an idea for my subsequent shoot or if I have already got the whole lot ready, I’ll begin taking pictures. That takes a little bit of time. I additionally spend time studying up on a number of social media blogs and seeing what I can implement sooner or later. Moreover, I’ll head over to the Reels tab and search inspiration for future Reels and likewise discover superior creators to comply with.

To be a powerful digital creator you have to know what developments are taking place, and what strategies/ methods might be adopted that may delight the viewers. I additionally spend a while creating the digital merchandise that I might be launching. So, as you may see, it’s a reasonably full day!

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You gave up your job as a guide to be a full-time content material creator. Was it a straightforward determination? 

Really, it was! I cherished being a digital advertising guide however when the pandemic hit, and issues went form of awry, I made a decision in the future that I would like to simply make the leap with out weighing the professionals and cons. As a brand-new content material creator, the long run appeared very unsure, and I made a decision to take a leap of religion and simply get began and I’m so glad that I did! My first submit was on March twenty fourth, 2020. 

Take us by way of your ideation course of? What are the preparations that you just do for creating content material? 

Concepts come from a number of issues. Firstly, staying true to my mission of offering straightforward Indian recipes, I consider recipes that I can put together merely and make them more healthy. I additionally take polls and questions on what my viewers is in search of they usually inform me what they need to see on my feed. I additionally get DMs with requests which I execute. 

Which video or movies are your favorite that you just loved creating probably the most?

I truly love creating Reels on Instagram. They’re extremely difficult, however I really like that problem! You must inform a complete story in 15 to 30 seconds or as in my case present a complete recipe in an interesting way- it’s a talent and I’m making an attempt to enhance every day. Reels are an exquisite manner to enhance one’s enhancing and storytelling abilities. 

Who’s your favorite content material creator that conjures up you? 

These are my absolute favorite content material creators—@cookingwithayeh and @pinchofyum. They’re wonderful storytellers, and their content material is supremely participating. Moreover, they share numerous recommendations on content material creation selflessly which I really admire. Only a few creators for my part share issues like that generously.

You’re additionally an creator and have launched a cookbook and are additionally engaged on a mini e-cooking course. Please replace us on that. 

Sure, I launched my first restricted version cookbook within the States in November 2020 and launched it domestically. I’m engaged on a kindle model of that e-book with extra recipes. And I’m additionally engaged on a easy e-cooking course that may assist novice cooks really feel extra assured within the kitchen.

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How has the panorama for content material creators modified in latest instances? 

It’s tremendous aggressive now and you must convey much more than simply your fundamental abilities to the desk. You must be taught a great deal of know-how and sustain with the brand new options Instagram or the platform you might be on, introduces. Participating together with your followers in a significant manner is essential and you must discover numerous methods of doing so. You even have to grasp your viewers effectively and serve them with glorious and priceless content material. 

Trolling and unfavourable feedback are widespread on social media, what’s your expertise? What are your views on this? 

Fortunately, my expertise of trolling has been minimal! I had one one that was being annoying throughout a reside session as soon as and one other time I acquired a DM that was a bit impolite. Nothing extra aside from that.

However I do know it’s there and it occurs rather a lot. In reality, I’ve seen terrible feedback on different creators’ reside classes and feed feedback, and I’ve actually been shocked that individuals might be so imply.

See, for my part, individuals really feel very daring hiding behind a pc display screen as a result of they are often nameless. It’s a type of bullying and it’s very flawed. It is among the hazards of being a public determine. My request to all of you out there may be that once you see trolling taking place throughout reside classes and unfavourable feedback being posted, say one thing, don’t be quiet. Assist your creator and rise up for her/him.

What are your plans and roadmap for the long run? Are you going to increase your presence on completely different media? 

This yr I’ll launch my e-book and my course. After which sure, I’ll increase to YouTube (hopefully), and likewise launch my web site!

Any recommendation for ladies who need to comply with their ardour and create content material? 

I’d say, simply begin!

First, perceive what your area of interest is after which simply begin. And refine your self as you go alongside. There may be by no means an ideal time to start out with precisely the whole lot in place. It’s higher to start out first after which enhance your abilities as you go alongside. However when you begin, you must be actually dedicated with the intention to succeed. And don’t evaluate your self to anybody else or you’ll start to be overwhelmed. Sure, aggressive analysis is vital however be impressed by the competitors, don’t really feel insufficient. You are able to do this!


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